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National Skin Cancer Prevention Campaign Hub

When we cover things up, they last longer – same goes for you

National Skin Cancer Prevention Campaign Hub

Campaign Summary

Two in three Australians will be diagnosed with skin cancer in their lifetime, and almost twice as many men as women will die from melanoma this year alone.

Australia has the highest rate of skin cancer in the world. Fortunately, most skin cancers can be prevented by covering up and being SunSmart.

The Australian Government and Cancer Council are excited to launch a new National Skin Cancer Prevention Campaign.

With melanoma incidence and deaths being higher in men than women, this summer’s campaign encourages men be SunSmart and save their skin.

When we cover things up, they last longer – same goes for you.

Key messages

What we know about skin cancer

  • 2 in 3 Australians will be diagnosed with skin cancer in their lifetime and nearly twice as many men as women die from melanoma each year in Australia
  • It's never too late to use all five forms of sun protection to reduce your risk of skin cancer.
  • When we cover things, they last longer – same goes for you. Be SunSmart, save your skin.


How to prevent skin cancer

Whenever the UV reaches 3 or above, follow the five simple steps of sun protection: Slip on sun-protective clothing, Slop on broad-spectrum, water-resistant SPF 50 or 50+ sunscreen, Slap on a broad brimmed hat, Seek shade and Slide on sunglasses.

How SunSmart are you really?

Campaign Poster

Download the poster here.



Campaign Television Ad

Save your skin | Cancer Council Australia

If you would like to download our campaign video, please contact us at media@cancer.org.au.