Save Your Skin – Campaign Hub 2024/25
Skin cancer is almost entirely preventable. When we cover things up, they last longer – same goes for you.
Campaign summary
2 in 3 Australians will be diagnosed with skin cancer in their lifetime, and almost twice as many men as women will die from melanoma.
Often called our “national cancer”, Australia has the highest rate of skin cancer in the world. Fortunately, most skin cancers can be prevented by implementing easy SunSmart steps.
The Australian Government and Cancer Council are excited to deliver another National Skin Cancer Prevention Campaign this summer.
The campaign is aimed at increasing the proportion of men 40+ who self-report being more Sun Smart. Our formative research identified this group as needing targeted sun protective messaging, as well as sub-targets of this group (including men who work outdoors), and those who live in rural and remote locations. The ‘Save Your Skin’ Campaign will continue to utilise the 'Same Goes for You' and Test Cricket creative integrations and leverage new partnerships in contextual environments.
Key messages
- 2 in 3 Australians will be diagnosed with skin cancer in their lifetime and nearly twice as many men as women die from melanoma each year.
- It's never too late to use all five forms of sun protection to reduce your risk of skin cancer.
- When we cover things, they last longer – same goes for you. Be SunSmart, save your skin.
- Whenever the UV reaches 3 or above, follow the five simple steps of sun protection: Slip on sun-protective clothing, Slop on broad-spectrum, water-resistant SPF 50 or 50+ sunscreen, Slap on a broad brimmed hat, Seek shade and Slide on sunglasses.
- Download the SunSmart app to check the UV index wherever you are.
Calls to action
- Follow the five SunSmart steps: Slip, Slop, Slap, Seek, and Slide.
- Check the UV index at any time on the SunSmart app.
Campaign resources
Website
Visit the website.
- For more information about UV radiation.
- For more information about being SunSmart while working outdoors.
- For more information about implementing SunSmart habits into the daily routine.
Campaign Poster
Download the poster here.
Campaign 30'' television ad
Example social media post
Here are some recommended social media posts for you to share within your own channels.
Post 1
Caption:
Protecting your skin doesn’t have to be a chore. Check out our easy steps to be more SunSmart: https://www.cancer.org.au/save-your-skin/protect-your-skin. ✅
@AustralianGovernmentDepartmentofHealthandAgedCare @CancerCouncilAustralia
Post 2
Caption:
Twice as many men as women die from melanoma in Australia.
When we cover things, they last longer. Same goes for you.
It’s never too late to #SaveYourSkin. ☀️
Visit the Save Your Skin website to find out more: https://www.cancer.org.au/save-your-skin/help-friends-family
@AustralianGovernmentDepartmentofHealthandAgedCare @CancerCouncilAustralia
Post 3
Caption:
Working outdoors? Don't let cloudy days fool you - the sun’s harmful rays are still at work.
Protect yourself all year round with the quick and simple SunSmart habits: Slip, Slop, Slap, Seek, and Slide. ☀️
Find out more: https://www.cancer.org.au/save-your- skin
@AustralianGovernmentDepartmentofHealthandAgedCare @CancerCouncilAustralia
Thank you for your support. If you have any questions regarding licensing or campaign materials, please contact us at media@cancer.org.au.