Alcohol

This policy is currently undergoing a review and is being updated by Cancer Council Australia’s expert Nutrition, Alcohol and Physical Activity Committee.

The policy review is expected to be completed by mid-2024.

Please contact Amanda McAtamney to be updated on when the revised policy will be available or if you have any questions.

Cancer Council’s current priorities to reduce harm from alcohol are outlined below.

The International Agency for Cancer Research classified alcohol as a Group 1 carcinogen (a known cause of cancer in humans)¹. An estimated 3,496 cancers diagnosed in Australian adults in 2013 were attributed to alcohol use^2,3. Cancer was one of the top five causes of alcohol-attributable deaths in Australia in 2015. Cancer Council us concerned about the long-term harms of increased alcohol use⁴.

Policy priorities

Restrict alcohol advertising and promotion

Priority: Introduce stronger controls to better protect children and the Australian community from harmful alcohol marketing

A comprehensive legislative framework for regulating alcohol advertising in Australia is required that covers all forms of alcohol marketing; established clear public policy goals for the regulation of advertising including protecting children and young people; creates an independent regulatory body that administers, investigates and pursues penalties for breaches of the alcohol advertising rules; and introduces meaningful sanctions for serious or persistent non-compliance by advertisers.

Reform alcohol pricing policy

Priority: Introduce a volumetric tax with tax increasing for products with higher alcohol volume

Increasing the price of alcohol through taxation is one of the most effective ways to reduce alcohol use and associated harms. Alcohol taxation should be volumetric – calculated according to alcohol content – with higher taxes on products with higher alcohol content by volume⁵.

Build community awareness of the health effects of drinking alcohol

Priority: Promote the NHMRC Australian guidelines to reduce health risks from drinking alcohol.

In 2020 NHMRC released updated guidelines to reduce health risks from drinking alcohol⁶. The guidelines provide Australians with evidence-based advice on the health effects of drinking alcohol and help people make informed decisions about how much alcohol they drink, if any. However, Cancer Council research indicates that the public need further education to interpret the guidelines correctly.

Investment in awareness campaigns supported by plain language resources will help people to interpret the guidelines and consider how they can manage their alcohol consumption.