End The Trend

It's time we stopped normalising a suntan.



Sun exposure accounts for 80% of visible ageing.



Could you take the End The Trend Challenge?
No suntan, no fake tan, no tan lines. Our influencers are embracing their natural skin...

Now trending

Just 15 mins in the sun can start to damage your skin.

QUIZ
How sun-savvy are you?

Check out the campaign ad