End The Trend

It's time we stopped normalising a suntan.


Just 15 mins in the sun can start to damage your skin. Sun exposure causes 80% of visible ageing. 2 in 3 Australians will develop skin cancer in their life-time.

Could you take the End The Trend Challenge?
No suntan, no fake tan, no tan lines. Our influencers are embracing their natural skin...

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Sun exposure accounts for 80% of visible ageing.

Just 15 mins in the sun can start to damage your skin.