No suntan. No fake tan. Four weeks
Alli SimpsonIt’s truly been empowering and invigorating to have this break from the fake tan and the suntan."
@allisimpson
Could you ditch the suntan, for good?
Huge news! The End The Trend challenge has kicked off and our fearless influencers have been sharing their experiences of going tan-free and embracing their natural skin tone… no suntanning, no fake tan, nothing, for four weeks.
Check out some of Australia’s biggest influencers, such as Tayla Broad, Alli Simpson, Brooke Rogers, Jessie Norbury, Isabelle Petzl-Duncan and Abbey Pellow as they embark on their journey to wave a much-needed farewell to suntanning and fake tanning. It’s not going to be easy... But can they do it?
Abbey Pellow explains, while getting ready for a date,“whether it’s fake tan or putting myself in the sun, it’s always been a part of my main routine... so I’m doing a four-week challenge where I’m going to skip the tanning.” @abbeypellow
Watch the videos in the feed below or read on and see how it’s been going...
Tayla BroadFinding self-confidence and not having a tan isn’t always easy but knowing you are doing it for all right reasons and the greater good makes it that much easier."
@tayla.broad
Jessie NorburyThe last couple of weeks has really got me thinking about beauty standards and how having a tan (suntan or fake tan) is so glamourised, so it’s been refreshing to take any pressure off looking a certain way, especially around this busy time of year with work and events."
@jessienorbz
What is the End The Trend Challenge?
In Australia, many of us have been conditioned to believe that a suntan makes us look and feel better. But the truth is, suntanning contributes to 2 in 3 Australians developing skin cancer in their lifetime. Dangerous hashtags, like #tanlines and #sunburntanlines which are trending on social media highlight the extent that suntanning is glamourised in our culture, despite it being a visible sign of our skin in trauma.
Alli SimpsonI don't want to see anymore tiktoks glorifying tan lines"
@allisimpson
Plus... Fake tanning can contribute to this culture too.
Our research shows that people who use fake tan aren’t any better at protecting their skin and can even, falsely believe, it offers some protection from the sun.
Join the Challenge
Tayla BroadGrowing up I thought I was invincible to sun damage. But like many others I have watched the effect that skin cancer has had on those closest to me."
@tayla.broad
It's time to challenge these deeply held attitudes to suntanning. We’re encouraging everyone to give up the suntan— be it real or fake—and embrace our natural skin tone. It’s time to have a much-needed conversation, rethink the suntan and embrace the beauty of our natural skin tone. Get involved by using the hashtag #endthetrendaus.
Here’s what some of our influencers found, during their experience:
Jessie NorburyIt's been so liberating to embrace my natural skin."
@jessienorbz
Isabelle Petzl-DuncanThe main thing I learnt that stands out quite a lot is that I never really took notice of how much time I unintentionally spent in the sun."
@IsabellePetzl
Tayla BroadI hope by doing this challenge I have raised awareness and made you realise it is not cool to have a tan."
@tayla.broad
Brooke RogersNot once did I think 'this would be better if I was tanned' and it’s so empowering to do things in your own skin."
@brookerogers__
So, why not give it a go. Could you ditch the suntan for good?
Tayla BroadLook after your skin, look after your body and you will thank yourself in the long run."
@tayla.broad