End The TrendIt's time we stopped normalising a suntan.

UV exposure accounts for 80% of visible, premature ageing. 

Slide - End The Trend

What happened when our influencers ditched their suntan routine?

No suntan, no fake tan, no tan lines. Our influencers embraced their natural skin for four weeks…

Now trending

Just 15 mins in the sun can start to damage your skin.

TVC Seek - End The Trend
QUIZ

How sun-savvy are you?

How sun-savvy are you?

Check out the campaign ad

#MakingMelanomas