Slip Slop Slap Seek Slide

One of the most successful health campaigns in Australia's history was launched by Cancer Council in 1981. Sid the seagull, wearing board shorts, t-shirt and a hat, tap-danced his way across our TV screens singing a catchy jingle to remind us of three easy ways of protecting against skin cancer.

Slip, Slop, Slap! It sounds like a breeze when you say it like that Slip, Slop, Slap! In the sun we always say "Slip Slop Slap!" Slip, Slop, Slap! Slip on a shirt, slop on sunscreen and slap on a hat, Slip, Slop, Slap! You can stop skin cancer - say: "Slip, Slop, Slap!

The Slip Slop Slap slogan has become institutionalised as the core message of Cancer Council's SunSmart program. The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour over the past two decades. In 2007, the slogan was updated to Slip Slop Slap Seek Slide to reflect the importance of seeking shade and sliding on wrap around sunglasses to prevent sun damage.