End The Trend

It's time we stopped normalising a suntan.



Sun exposure accounts for 80% of visible ageing.



What happened when our influencers ditched their suntan routine?
No suntan, no fake tan, no tan lines. Our influencers embraced their natural skin for four weeks…

Now trending

Just 15 mins in the sun can start to damage your skin.

QUIZ
How sun-savvy are you?

Check out the campaign ad